The ten-day Lancaster Festival draws an estimated 40,000 people annually for a wide variety of artistic and musical performances in Lancaster, Ohio. Silverlode estimated the impact of the Lancaster Festival on the State of Ohio. In addition to measuring the economic impact of the festival, Silverlode mapped visitor points of origin and detailed numerous qualitative impacts the festival has on the Lancaster community and businesses.
Lancaster Festival published Silverlode’s complete study on their website. The Festival uses the study to effectively communicate with its Board of Directors, private investors, the community, and others.