South Central Indiana Economic Development Group - Economic Development Services

Silverlode helped a regional organization to successfully target and engage dozens of international prospects.

South Central Indiana Economic Development Group

Service(s):

Economic Development Services

Opportunity:

The South Central Indiana Economic Development Group (SCIEDG) works to attract investment to their region. The SCIEDG needed help identifying and targeting potential European investors. Silverlode was engaged to provide international lead generation services and partnered with PM & Partner Marketing Consulting GMBH, one of Germany's most prestigious economic development marketing and consulting firms.

Solution:

The Silverlode team's first step was to conduct a comprehensive target industry analysis for the SCIEDG's ten-county region. From this study we pinpointed a set of key industry targets which we used to identify appropriate trade fairs in Europe. Silverlode worked with the SCIEDG to develop impactful marketing materials tailored to each industry, and coached SCIEDG representatives to prepare them for the meetings. We successfully arranged and conducted an average of more than 25 meetings with European targets at each trade show.

The SCIEDG is currently in discussions with international prospects and Silverlode continues to provide them with economic development consulting services.